I’m not obsessed with blog stats, but every now and then it’s interesting to take a look and see what information I can glean from them. One of the stats provided by WordPress is “Referrers”—which sites readers came from. This is good information to know, as it can help guide decisions on which sites to put effort into as a referral site. It was precisely this stat that caused me to leave Google+ some months ago. I tried G+ for a time as an alternative to Facebook, cross-posting links to new posts and occasionally posting separate photos to maintain a consistent level of activity. But after several months I decided the interactions I was having on G+ weren’t very satisfying—no conversations about the subjects like what happens on Facebook, just brief comments of the “Nice shot” variety. Moreover, my WordPress Referrer stats showed virtually no traffic coming from G+. This was puzzling, as I found myself continually being added to G+ circles (thousands eventually, which in itself seemed very “spammish” to me), but since there was no automatic mechanism for linking new posts on G+ (like there is for Facebook and Twitter), I decided the tiny amount of traffic it drove was not worth the effort. I stopped posting to G+ (yet continued to be added to circles, which made me even more suspicious and eventually led me to deleting my G+ account altogether).
As my involvement with G+ waned, I became more involved with Twitter. I get Twitter—really, I do, although I had trouble getting it at first. It’s quick, it’s fun… it’s a great way to keep tabs on a lot of people who like to post links to things I am interested in. Nevertheless, I still find myself having trouble staying consistently involved with Twitter. My problem is the 140-character limit—again, I’m more interested in conversation than quips, and in this regard Facebook is a much less limiting—and thus more enjoyable—venue for interacting with like-minded individuals. I also find Twitter to be rather clumsy when it comes to sharing photos compared to Facebook’s more elegant (Google+ inspired?) model. If I can’t converse on Twitter the way I’d like to, then all I really have left to use Twitter for is to provide links to new posts on BitB. A few hundred followers may be modest, but one would still think it enough to drive a fairly good amount of traffic to the blog. Curiously, recent review of Referrer stats show this not to be the case. Over the past 30 days, only 43 visitors have come to BitB from Twitter—less than 1.5 per day! WordPress enables automatic linking of new posts on Twitter, so it doesn’t really take any effort on my part to maintain the account, but I still have to wonder if such little return warrants even this amount of effort.
Of course, search engines—primarily Google—reign supreme in driving traffic to BitB, with the past 30 days yielding 6,180 visits. But among non-search engine sites, where do most of my readers come from? Facebook! In the past 30 days, 232 visitors have clicked on a link to BitB through Facebook—either on my own page or that of somebody else who liked a post on BitB and provided a link to it. Considering how much fun I have on Facebook aside from providing links to posts on BitB—whether it be quick photos of experiences as they happen, enjoying photographs of other expert insect macrophotographers, or involvement in multi-party conversations about the finer points of insect taxonomy—the fact that it also drives a large amount of traffic to BitB almost seems like a bonus. People like to make fun of Facebook, and the recent exodus of many bug bloggers to Twitter and G+ cannot be ignored, but for me Facebook continues to be the supreme medium for online interaction.
I realize this a one-case study and don’t intend to generalize my experience to others. It does, however, raise some interesting questions. Why are Facebook users so much more likely to click on my links that Twitter or G+ users? What prompted thousands of G+ users to add me to their circles but almost none of them to actually click through to my content? Is my experience typical? Any insight on these questions would be appreciated.
I should also mention another significant referrer for BitB—Alex Wild. Combined stats from his Myrmecos and Compound Eye blogs over the past 30 days resulted in a cool 99 BitB referrals. While this is not quite at the same level as Facebook, it is remarkable for an individual blogger to be the source of so much traffic for my blog. I doubt Alex himself is responsible for all of these visits (although I’m sure he checks in from time to time), rather it is likely that a portion of the enormous reader base he has uses his sites as jumping off points for other bug blogs they like. No other bug blogger, and not even WordPress Reader or Blogger themselves, comes close to sending as much traffic to BitB as does Alex Wild. So, Alex… thank you!
Copyright © Ted C. MacRae 2013